Reserve Lane | Auction & Private Sale Concierge for Collector Cars

Expert listing support for enthusiast & collector vehicles.

Whether you're listing at auction or setting a firm price, Reserve Lane helps you sell with confidence — without handing over 10% in commissions.

Full Auction Service

Fixed Price Management

What We Do

Reserve Lane is a premium service for selling enthusiast vehicles online.

We help you list your car the right way on platforms like Bring a Trailer, PcarMarket, Hemmings, and AutoTrader—without consignment, and without giving up a cut of your sale.

Two Paths to Sale

1967 Porsche 910

Full Auction Service

For sellers who want maximum exposure and expert management through the auction process.

We prep your car for Bring a Trailer, PcarMarket, or Cars & Bids‍
We write, submit, and run the auction on your behalf
‍We handle all questions, comments, and bidder engagement
You approve the reserve and final decisions—we manage everything else
‍Flat-fee pricing starting at $495

Ferrari 488 Pista

Fixed Price Management

For speciality vehicles listed with a fixed price on premium platforms.

We manage listings on AutoTrader, Hemmings, DuPont Registry, or direct
Full-service support: writing, launching, and buyer communication
We screen inquiries, negotiate directly with buyers, and guide you through closing
Ideal for sellers who want control, privacy, and no surprises
Flat-fee pricing starting at $1,995

How it Works

Submit Your Car

1. Submit Your Car

Free consult to determine best platform & approach

We handle the details

2. We Handle the Details

From photos to listing copy to buyer interaction

You keep the sale

3. Your Keep the Sale

No consignment, no middlemen—just results

Why Sellers Choose Reserve Lane

G body carrera

no consignment cuts

No Consignment Cuts

Traditional consignment services take 10% or more of your sale.

Reserve Lane charges a flat fee—so you know exactly what you’re paying, and you keep all of the final sale price.

No risk - You Stay in Control

No risk - You Stay in Control

We never take possession of your vehicle or ask for your title.

You maintain full ownership, transparency, and final say throughout the entire process.

Expert Auction & Listing Strategy

Expert Auction & Listing Strategy

We specialize in enthusiast and collector vehicles.

‍We know what buyers look for, how to price realistically, and how to tell a story that wins auctions or converts fixed-price inquiries.

White-Glove Presentation

White-Glove Presentation

Great listings drive great outcomes.

We guide or coordinate photography, write pro-level listings, and make sure every detail is optimized before your car goes live.

Platform-Specific Knowledge

Platform-Specific Knowledge

Bring a Trailer? Hemmings? DuPont? Pcar?

‍We know the quirks, expectations, and submission processes for each major platform—so you don’t have to learn the hard way.

We Handle the Heavy Lifting

We Handle the Heavy Lifting

We manage communication, questions, negotiations, and post-sale logistics.

Whether it’s responding to BaT comments or negotiating a six-figure private sale, we’ve got you covered.

Built by Enthusiasts—for Enthusiasts

Built by Enthusiasts—for Enthusiasts

This isn’t a dealership, a sales funnel, or a flipper scheme.

Reserve Lane is an advisory-style service created for people who care about the cars—and the outcome.

Transparent Flat-Fee Pricing

Transparent Flat-Fee Pricing

No pressure, no surprise fees, no mystery markups.

Just simple, fair pricing that makes sense—whether your car sells for $100K or $500K+.

FAQ

Not sure which route is right for your car?

We’ll walk you through it—no pressure, no commission, no games.

Book a Free Consultation